Strategy
The themes and goals behind the month, so the posts are about something instead of being seven separate ideas.
How to use it
- 01
Say what this month is for
A new opening, a slow weekday, a product you want to sell more of. One goal is enough, and it changes everything downstream.
- 02
Check the themes
NiniOne proposes the recurring subjects for the month. Remove the ones that do not fit you — they will not come back.
- 03
Let the plan follow
The calendar and the content are built from these themes, so the week has a direction rather than a list.
Worth knowing
One goal, not five
A month that tries to sell everything sells nothing. The tool will accept five goals; the audience will not.
It can be changed mid-month
Changing the strategy rewrites what has not been approved yet. Anything already scheduled stays as it is.
It is where your own knowledge goes
You know your slow day and your best seller. This is the place to say so — nothing else in the product can guess it.
Set this month's goal
It takes one line and changes the whole plan.