Professionals
For people who are the business: consultants, clinics, studios, trainers. Credibility is the product, so the page has to look like it.
How a week goes
- 01
Say what you actually do
Not the category — the question clients ask you first. That question is the best post you will publish this month.
- 02
Answer it, briefly
One useful answer beats five posts about how experienced you are. The plan turns your subjects into that shape.
- 03
Stay recognisable
Same tone, same colours, every week. For a professional, consistency reads as reliability.
Worth knowing
Regulated fields have rules
Medical, legal and financial advice is governed where you practise. Nothing here checks that for you — you do.
Do not publish client cases without permission
Written consent, every time, even when nobody is named. A recognisable detail is a name.
Your face helps
For a one-person business, a real photograph of you outperforms any generated image. Use the avatar for the weeks you cannot film.